Akshay Kumar has accepted ‘100%’ responsibility for his box office flops, adding that the audience should not be blamed.
Akshay Kumar is having a difficult time finding work because some of his films have underperformed at the box office. The actor began 2023 with his most recent film, Selfiee, which was released in theatres on February 24. However, the film has had a sluggish start and has received mixed to negative reactions from audiences and critics. Prior to Selfiee, Akki failed to deliver even one box office hit in 2022.
In 2021, he directed Rohit Shetty’s Sooryavanshi, starring Katrina Kaif. It also featured cameo appearances by Ranveer Singh and Ajay Devgn. In his most recent interview, he discussed his string of flops.
Akshay Kumar recently gave an interview to Aaj Tak in which he discussed his Canadian citizenship, his late mother, and Bollywood’s bad phase. During the same conversation, the actor was asked about his string of box office flops, to which he admitted that it was entirely his fault. He went on to say that the audience has shifted, and that one must now dismantle themselves.
“This is not happening with me for the first time,” Akshay Kumar said on Aaj Tak’s Seedhi Baat about delivering box office flops. I have had 16 consecutive flops in my career. There was a time when I had eight films that didn’t work in a row. Now I’ve had three or four films that didn’t work in a row.
The problem is that it is your fault, film ka na chalna (a film not working). The audience has changed, and you must adapt or dismantle yourself. You must restart because the audience expects to see something different.”
He went on to say that this should be taken seriously. “Apki film nahi chal rahi to galti aapki hai. When your films fail in a row, it should serve as a wake-up call that it is time to change.
“Do not blame the audience or anyone else,” Akshay Kumar said. It is entirely my fault. Aapki film na chalna is not due to the audience. It’s because of what you chose. Perhaps you didn’t use the right ingredients in the film.”
Following the box office lull caused by the pandemic’s lockdown and restrictions, Akshay Kumar’s BellBottom was the first major film to hit theatres. His film, Sooryavanshi, co-written with Rohit Shetty, was also the first Hindi box office success post-pandemic.
Akshay Kumar is having a bad run at the box office, with two of his films bombing at the same time. Selfiee, the most recent film to underperform at the box office, debuted with a dismal collection of Rs 2.5 crore. It is possibly the lowest opening for an Akshay Kumar film since 2009.
At a recent event, Akshay stated that when his films do not work back to back, it is time for him to take a step back, reflect, and change. His most recent box office success was Rohit Shetty’s Sooryavanshi, which was released in 2021.
When asked about his four consecutive flop films, Akshay told Aaj Tak that this is not the first time this has happened to him. There was a time in his career when he had 16 consecutive flops. There was another time when he had eight consecutive films that bombed.
It happens because of ‘your own fault,’ according to Akshay. Because the audience has changed, so must the stars. He also stated that a string of flops should serve as a wake-up call to make a change. “Mai koshish kar raha hun, wahi kar sakta hoon,” says the speaker (I am trying to change, that is all I can do). Don’t point the finger at the audience or anyone else. “It’s entirely my fault,” he was quoted as saying.
Following the poor performance of Selfie, netizens are questioning Akshay’s film choices, as he has had a string of flops recently, including Bachchhan Paandey, Samrat Prithviraj, Raksha Bandhan, and Ram Setu. Upcoming projects include OMG: Oh My God 2, Bade Miyan Chote Miyan and Soorarai Pottru remake, Capsule Gill, Bade Miyan Chote Miyan, and Hera Pheri 4.
However, none of his films that have been released in theatres since 2022 have done well. Raksha Bandhan and Samrat Prithviraj were box office flops last year. His most recent film, Selfiee, was released on February 24 and had a disappointing first-day box office collection of less than 3 crore.