The actor Priyanka Chopra has said something about the perfume ads that were criticised for promoting rape culture. Farhan Akhtar, Richa Chadha, Swara Bhasker, and Sona Mohapatra had all criticised the ads on Twitter before. A lot of people on social media were upset by the two ads for the perfume brand Layerr Shot. They said that the ads tried to promote sexual violence against women.
Priyanka replied to Richa’s tweet on Twitter. She said, “It’s disgusting and a shame. How many levels of approval did this ad have to go through before it was given the “green light”? How many thought this was fine? I’m so glad someone pointed it out and the ministry took it down. Appalling!”
When someone saw Priyanka’s tweet, they wrote, “From the comments, it’s shocking to see how many people actually agree with the ad. What the hell is that? Can’t we tell the difference between creative work and trash?” “This is the worst ad I’ve ever seen,” said another fan. “I agree that they should be punished right away,” a tweet said.
Richa Chadha had written on Saturday, when she shared a tweet, “This advertisement is not a mistake. A brand has to make a lot of decisions before it can make an ad. Creatives, script, agency, client, casting, etc. EVERYONE THINK THAT RAPING IS A JOKE? Revelatory! This brand and the company that made this ad need to be sued for serving such filth.”
Farhan also posted on Twitter, “What a tasteless and twisted mind it must take to come up with, approve, and make these stinky “gang rape” hints in body spray ads! Shameful.”
Swara tweeted this about the gang-rape case in Hyderabad: “A teenage girl was gang-raped in Hyderabad. This kind of thing happens every day in India. Companies like @layerr shot make TV ads that make fun of and make rape and gangrape seem “cool.” Beyond disgusting! Not only deaf to music, but also wrong! Totally terrible! What company made it?”
Sona Mohapatra, a singer, didn’t like the ads and wrote, “Gang-rape is the main idea. I felt sick when I saw it here on my Twitter timeline, and I’m not sure if giving them more attention is worse or not.”
The Ministry of Information and Broadcasting asked Twitter and YouTube to take the videos of the ads off of their sites. In letters to Twitter and YouTube, the ministry said that the videos were “detrimental to the portrayal of women in the interest of decency and morality” and that they broke the Information Technology Law (Intermediary Guidelines and Digital Media Ethics Code).
The ministry said that the Advertising Standards Council of India (ASCI) had also found that the videos broke its rules and had asked the advertiser to stop the ad right away.